Absolutely - The London Courier - company logo

Absolutely announces innovative Sameday Partnership with what3words

London-based Sameday Courier Absolutely partners with what3words to transform its everyday deliveries

what3words logo
Absolutely - The London Courier - company logo

September 27, 2022, London:

London’s longest-established courier company, Absolutely, has today announced its partnership with innovative location technology, what3words, to significantly improve its last-mile courier collection and delivery accuracy. Now, Absolutely’s Sameday courier drivers, riders, customers, and colleagues can identify precise locations for deliveries and collections with just three words.

Deliveries can be frustrating in London. Addresses aren’t always accurate, postcodes often cover broad areas, and access to some buildings may not always be clear. And for new builds, it can take up to 6 months for the address to be registered. In London alone, there are 14 “Church Roads” and 34 “Victoria Roads”. In fact, 74% of the UK population say guests, deliveries or services struggle to find their homes on a daily basis. These obstacles often complicate the courier’s delivery experience, extending journey times and delaying deliveries.

Absolutely now accepting what3words

This is something what3words is designed to solve. It has divided the world into a grid of 3 metre squares and given each square a unique combination of three random words: a what3words address. For example, ///quiet.going.leaves will take you to a precise entrance to Spitalfields Market in London. Now couriers can identify, find and navigate to any front door, specific apartment complex entrance, or a tucked-away side passage using a precise and reliable what3words address.

Most of Absolutely’s last mile deliveries are made with zero-emission vehicles, and with what3words, drivers can find more delivery locations at the first attempt so routes can be better optimised, helping Absolutely cut out the inefficiencies that create surplus emissions in the last mile.

Stuart Godman, CEO of Absolutely commented, “Final mile delivery, especially in Central London, can sometimes be a tortuous task due to the challenges of finding the exact location point, therefore what3words’ unique approach will help improve first-time delivery while making life a lot easier for our riders and drivers”. He went on to say, “Our customers will be even more confident of our service finding the right physical location rather than an often vague, or difficult to find, postal address”.

Chris Sheldrick, CEO and Co-Founder of what3words comments, “London is a busy and lively capital, with a constant stream of deliveries being made every day. However, inaccurate addressing can make the process frustrating and challenging for both customers and couriers. Now, with what3words, Absolutely can ensure that deliveries will be made precisely, easily, and more efficiently, using just three words.”

Absolutely is pleased to confirm that what3words technology is already fully operational across the company’s delivery hubs and anticipates seeing further strategic improvements over the coming months.

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Media Contact:

what3words: prteam@what3words.com

Absolutely: Becky O’Connor Tel: 020 7685 1400 | Mobile: 07730 080 458


About Absolutely

  • Absolutely is the London final-mile Logistics Partner, providing a range of collection and delivery services including Sameday, Next Day, International and Temperature Controlled across a wide range of sectors.
  • Absolutely is a privately run business employing c.100 colleagues across its London sites and operates with over 250 couriers, servicing more than 5,000 clients ranging from well-known fashion brands and health organisations to law firms.
  • The launch of the London East micro-Hub in Canary Wharf in March 2022 and its ever-expanding fleet of zero-emissions vehicles has demonstrated the business’ determined and long-term strategic vision of sustainability support of the Capital’s zero emissions target.

Further details on Absolutely can be found on our about us page.

About what3words

Co-founded in London in 2013 by Chris Sheldrick, what3words is a simple way to talk about precise locations. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.